After working with IZOD on ads for over a year, I generated about $500K+ in incremental revenue.
agency
To create a full-funnel marketing experience for IZOD on Facebook/Instagram. IZOD had to sustain new budget thresholds without much ads experience at the time and I had to revamp their entire program.
To start off with IZOD's Facebook/Instagram Ads journey, we tested a ton of creative within the conversion funnel. After this was perfected, I created a multi-funnel strategy without Facebook so every part of the funnel impacted revenue.
After working with IZOD on ads for over a year, I generated about $500K+ in incremental revenue.
Paid Ads,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.