After working with IZOD on ads for over a year, I generated about $500K+ in incremental revenue.

0.5
ROAS

Marissa Dapolito

Mayple Vetted

agency

The Challenge

To create a full-funnel marketing experience for IZOD on Facebook/Instagram. IZOD had to sustain new budget thresholds without much ads experience at the time and I had to revamp their entire program.

The Process

To start off with IZOD's Facebook/Instagram Ads journey, we tested a ton of creative within the conversion funnel. After this was perfected, I created a multi-funnel strategy without Facebook so every part of the funnel impacted revenue.

The Solution

After working with IZOD on ads for over a year, I generated about $500K+ in incremental revenue.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





Smile Herb

Sales were decreasing over the last 5 years due to client not having much of a digital presence.

0.35

CPL

Naya College

  • Very competitive market
  • Unique audience - Masters in the fields of science with experience in this area
  • Paid courses (vs courses for free on the net)
  • Dynamic content (according to market's request)
  • Targeted audience which isn't aware of the value of these courses

2.5

CPL

WardJet

As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.