
Current Metrics with a $500/month boosting budget for the last week, we started with new pages in November:
FB/IG Brand Awareness
Ad Recall - 1,400
Impressions - 31,169
Spend - $35.01
FB/IG Engagement
Post Engagements - 999
Spent - $35.01
Likes Campaign
Likes - 117
Spend - $70.41
Promoting any supplement on Facebook and Instagram must be done correctly or your boosted posts could be denied. With our experience, we knew exactly how to navigate the waters from the very beginning and now we are seeing growth on both platforms consistently.
With this client, TBM juggles many different things at once. We start by writing and designing the content. Then, we schedule it out on the platforms and boost it according to the strategy we have in place. We consistently update their LinkInBio App and check for engagement on our posts. We continuously make sure the pages are optimized with the correct information. We really like to make sure we are all working as a team with the client to hit goals, communicate results, and drive results.
Current Metrics with a $500/month boosting budget for the last week, we started with new pages in November:
FB/IG Brand Awareness
Ad Recall - 1,400
Impressions - 31,169
Spend - $35.01
FB/IG Engagement
Post Engagements - 999
Spent - $35.01
Likes Campaign
Likes - 117
Spend - $70.41
Paid Ads,Paid Ads,Branding,Branding,Social Media Management
Health & Wellness
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

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