
Current Metrics with a $500/month boosting budget for the last week, we started with new pages in November:
FB/IG Brand Awareness
Ad Recall - 1,400
Impressions - 31,169
Spend - $35.01
FB/IG Engagement
Post Engagements - 999
Spent - $35.01
Likes Campaign
Likes - 117
Spend - $70.41
Promoting any supplement on Facebook and Instagram must be done correctly or your boosted posts could be denied. With our experience, we knew exactly how to navigate the waters from the very beginning and now we are seeing growth on both platforms consistently.
With this client, TBM juggles many different things at once. We start by writing and designing the content. Then, we schedule it out on the platforms and boost it according to the strategy we have in place. We consistently update their LinkInBio App and check for engagement on our posts. We continuously make sure the pages are optimized with the correct information. We really like to make sure we are all working as a team with the client to hit goals, communicate results, and drive results.
Current Metrics with a $500/month boosting budget for the last week, we started with new pages in November:
FB/IG Brand Awareness
Ad Recall - 1,400
Impressions - 31,169
Spend - $35.01
FB/IG Engagement
Post Engagements - 999
Spent - $35.01
Likes Campaign
Likes - 117
Spend - $70.41
Paid Ads,Paid Ads,Branding,Branding,Social Media Management
Health & Wellness
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.