
I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
The project was focusing on bringing more people into the 12-week challenge run by James Smith Academy, and also increasing the overall premium plan subscriptions and revenue. The challenges were redesigning the sales funnel, setting up the right structure on Facebook ads manager, and sourcing the right user-generated content to scale
I worked as a freelancer for the agency. I advised on the ad creatives part, built the campaign structure and managed it, helped to scale the brand revenue and drove leads to the 12-week challenge.
I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.