I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.

5
ROAS

Tomasz S.

Mayple Vetted

expert

The Challenge

The project was focusing on bringing more people into the 12-week challenge run by James Smith Academy, and also increasing the overall premium plan subscriptions and revenue. The challenges were redesigning the sales funnel, setting up the right structure on Facebook ads manager, and sourcing the right user-generated content to scale

The Process

I worked as a freelancer for the agency. I advised on the ad creatives part, built the campaign structure and managed it, helped to scale the brand revenue and drove leads to the 12-week challenge.

The Solution

I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.

Skills Used

Paid Ads

Industry

Sports, Outdoors & Fitness

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