I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.

5
ROAS

The Challenge

The project was focusing on bringing more people into the 12-week challenge run by James Smith Academy, and also increasing the overall premium plan subscriptions and revenue. The challenges were redesigning the sales funnel, setting up the right structure on Facebook ads manager, and sourcing the right user-generated content to scale

The Process

I worked as a freelancer for the agency. I advised on the ad creatives part, built the campaign structure and managed it, helped to scale the brand revenue and drove leads to the 12-week challenge.

The Solution

I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.

Skills Used

Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Credit One Bank

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

I-PAC

Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.

0.32

CPL

Shieldwise

Shieldwise is an insurance lead generation company based in the UK. They match users with their ideal insurance solution from a network of local providers.

0.67

CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.