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I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
The project was focusing on bringing more people into the 12-week challenge run by James Smith Academy, and also increasing the overall premium plan subscriptions and revenue. The challenges were redesigning the sales funnel, setting up the right structure on Facebook ads manager, and sourcing the right user-generated content to scale
I worked as a freelancer for the agency. I advised on the ad creatives part, built the campaign structure and managed it, helped to scale the brand revenue and drove leads to the 12-week challenge.
I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
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Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
AA Medical Store enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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