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I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
The project was focusing on bringing more people into the 12-week challenge run by James Smith Academy, and also increasing the overall premium plan subscriptions and revenue. The challenges were redesigning the sales funnel, setting up the right structure on Facebook ads manager, and sourcing the right user-generated content to scale
I worked as a freelancer for the agency. I advised on the ad creatives part, built the campaign structure and managed it, helped to scale the brand revenue and drove leads to the 12-week challenge.
I was able to achieve strong ROAS, up to 9x when running ads for warm audiences and around 2-3X ROAS on cold traffic, averaging about 5x ROAS for the whole project, increasing the brand exposure, getting over 2000 new email leads, and getting over 2000 people to 12-week challenge.
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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