Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

Although we had good results - we tried find ways to get it improve.

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.