• I drastically improved the overall look of the social media content
  • I improved engagement, following and website clicks
  • The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages
2.75
CPL

The Challenge

The social accounts were not growing and the content was fairly stagnant and uninviting, leading to few sales for the company

The Process

I could see the imagery, tone of voice and repetitive nature of the content were putting people off. With new photos and User Generated Content (UGC) I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as adding highlights for the first time and improving the hashtags used.

The Solution

  • I drastically improved the overall look of the social media content
  • I improved engagement, following and website clicks
  • The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages
Skills Used

Paid Ads,Paid Ads,Social Media Management,Other

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Aaron Chang

Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.

Lead Generation Landing Page.

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.