• I drastically improved the overall look of the social media content
  • I improved engagement, following and website clicks
  • The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages
2.75
CPL

The Challenge

The social accounts were not growing and the content was fairly stagnant and uninviting, leading to few sales for the company

The Process

I could see the imagery, tone of voice and repetitive nature of the content were putting people off. With new photos and User Generated Content (UGC) I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as adding highlights for the first time and improving the hashtags used.

The Solution

  • I drastically improved the overall look of the social media content
  • I improved engagement, following and website clicks
  • The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages
Skills Used

Paid Ads,Paid Ads,Social Media Management,Other

Industry

Travel & Leisure

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