
The social accounts were not growing and the content was fairly stagnant and uninviting, leading to few sales for the company
I could see the imagery, tone of voice and repetitive nature of the content were putting people off. With new photos and User Generated Content (UGC) I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as adding highlights for the first time and improving the hashtags used.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.