
The social accounts were not growing and the content was fairly stagnant and uninviting, leading to few sales for the company
I could see the imagery, tone of voice and repetitive nature of the content were putting people off. With new photos and User Generated Content (UGC) I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as adding highlights for the first time and improving the hashtags used.
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.