Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.

0
CPO

Paul G.

Mayple Vetted

expert

The Challenge

Rebrand a 100+ year-old non-profit across 17 countries in 12 languages. Build the first integrated marketing team and increase student reach.

The Process

Consolidated 6 international marketing teams into one, rolled up more than 200 social media accounts and deployed an enterprise multi-language CMS to fuel student and subscriber growth while reducing burn. Hired BASE to rebrand the organization after significant internal selling of stakeholders.

The Solution

Increased students by 300% in year one and reduced CPA by more than 50%. Put the organization on solid growth trajectory for another decade to come. produced the first on-demand masterclass with MILK studios that now produces and all-profit return.

Skills Used

CMO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Other,Branding,SMS Marketing,Web Development,Public Relations,Other

Industry

Nonprofit & Government

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