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My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.
My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:
Woolworths in Australia
Ocado, Planet Organic, Whole Foods in the United Kingdom
Erewhon, Snack Magic in the USA
My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook
My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing
Food & Drink
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
The client had the following challenges:
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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