My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales

0.5
CPM

Tomasz S.

Mayple Vetted

expert

The Challenge

The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.


My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:

Woolworths in Australia

Ocado, Planet Organic, Whole Foods in the United Kingdom

Erewhon, Snack Magic in the USA

The Process

My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook

The Solution

My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales

Skills Used

Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing

Industry

Food & Drink

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