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My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.
My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:
Woolworths in Australia
Ocado, Planet Organic, Whole Foods in the United Kingdom
Erewhon, Snack Magic in the USA
My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook
My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing
Food & Drink
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
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Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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