My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales

0.5
CPM

The Challenge

The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.


My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:

Woolworths in Australia

Ocado, Planet Organic, Whole Foods in the United Kingdom

Erewhon, Snack Magic in the USA

The Process

My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook

The Solution

My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales

Skills Used

Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

CPR

Ignited Learning

As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.

0.28

ROAS

FreeBirdees

They were getting average results from a past agency

10.84

ROAS

Castro Israel

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

Give A Home Foundation

Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.