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My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
expert
The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.
My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:
Woolworths in Australia
Ocado, Planet Organic, Whole Foods in the United Kingdom
Erewhon, Snack Magic in the USA
My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook
My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing
Food & Drink
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Revamping their entire online brand identity and reaching an entirely new audience on social media.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
