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My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
The challenge is to increase brand awareness and sales in the United States, United Kingdom, and Australia.
My goal is to help Karma Bites expand its global operations and drive more sales in retail stores - these include:
Woolworths in Australia
Ocado, Planet Organic, Whole Foods in the United Kingdom
Erewhon, Snack Magic in the USA
My role was to advise the brand on paid content, plus set up and run paid ads for them on Facebook
My focus was on Brand Awareness and Traffic to retail stores. I was able to increase the link click-through rate (CTR) from 1% to around 2.5-3% depending on the country, by using new UGC content and short engaging video ads. I was able to decrease the cost per click massively, leading to better reach, awareness and ultimately more retail sales
Paid Ads,Branding,Marketing Strategy,Branding,Copywriting,Content Marketing
Food & Drink
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
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