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I came on board with Keto Co very early on in their journey as they were launching into the market. The main challenge for thins brand was the fact that they were brand new in the market and were building their online presence from scratch.
The Keto community are active on Facebook and, as a result, utilising the power of Facebook Ads was a natural first step when creating the campaigns. We have been able to deliver consistent results from Facebook Ads with a strong ROAS and CPA.
There is also significant search intent for keto-related products via Google and hence, Google Ads has been able to deliver consistent results, with a strong return via both shopping ads and search ads.
3.01 ROAS Google Ads
4.48 ROAS Facebook Ads
6.49% Conversion rate
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Food & Drink
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DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
