3.01 ROAS Google Ads
4.48 ROAS Facebook Ads
6.49% Conversion rate
I came on board with Keto Co very early on in their journey as they were launching into the market. The main challenge for thins brand was the fact that they were brand new in the market and were building their online presence from scratch.
The Keto community are active on Facebook and, as a result, utilising the power of Facebook Ads was a natural first step when creating the campaigns. We have been able to deliver consistent results from Facebook Ads with a strong ROAS and CPA.
There is also significant search intent for keto-related products via Google and hence, Google Ads has been able to deliver consistent results, with a strong return via both shopping ads and search ads.
3.01 ROAS Google Ads
4.48 ROAS Facebook Ads
6.49% Conversion rate
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Food & Drink
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
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