3.01 ROAS Google Ads
4.48 ROAS Facebook Ads
6.49% Conversion rate
I came on board with Keto Co very early on in their journey as they were launching into the market. The main challenge for thins brand was the fact that they were brand new in the market and were building their online presence from scratch.
The Keto community are active on Facebook and, as a result, utilising the power of Facebook Ads was a natural first step when creating the campaigns. We have been able to deliver consistent results from Facebook Ads with a strong ROAS and CPA.
There is also significant search intent for keto-related products via Google and hence, Google Ads has been able to deliver consistent results, with a strong return via both shopping ads and search ads.
3.01 ROAS Google Ads
4.48 ROAS Facebook Ads
6.49% Conversion rate
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Food & Drink
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.
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