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We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
This VC start-up needed help with Paid and Organic Social strategies. They wanted to not only have people buy their Keto Products but also use social media to educate their audience on what the Ketogenic Diet is. I helped them create a strategy to generate sales to their online store with Facebook ads and also used paid/organic campaigns to build a "keto community" and educate people about the health benefits of the Keto Diet.
We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
Paid Ads,Branding,Marketing Strategy,Content Marketing,Social Media Management
Health & Wellness
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
This brand had a large customer database but had trouble scaling their Klaviyo account.
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