
We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
This VC start-up needed help with Paid and Organic Social strategies. They wanted to not only have people buy their Keto Products but also use social media to educate their audience on what the Ketogenic Diet is. I helped them create a strategy to generate sales to their online store with Facebook ads and also used paid/organic campaigns to build a "keto community" and educate people about the health benefits of the Keto Diet.
We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
Paid Ads,Branding,Marketing Strategy,Content Marketing,Social Media Management
Health & Wellness
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

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