
We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
This VC start-up needed help with Paid and Organic Social strategies. They wanted to not only have people buy their Keto Products but also use social media to educate their audience on what the Ketogenic Diet is. I helped them create a strategy to generate sales to their online store with Facebook ads and also used paid/organic campaigns to build a "keto community" and educate people about the health benefits of the Keto Diet.
We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.
Paid Ads,Branding,Marketing Strategy,Content Marketing,Social Media Management
Health & Wellness
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Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
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