We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.

0.2
ROAS

The Challenge

This VC start-up needed help with Paid and Organic Social strategies. They wanted to not only have people buy their Keto Products but also use social media to educate their audience on what the Ketogenic Diet is. I helped them create a strategy to generate sales to their online store with Facebook ads and also used paid/organic campaigns to build a "keto community" and educate people about the health benefits of the Keto Diet.

The Process

My process has 7 simple steps


  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy, and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

We increase followers on Pinterest, Facebook, Twitter, and Instagram by over 150% in 6 months and increased sales by 30% compared to the previous year.

Skills Used

Paid Ads,Branding,Marketing Strategy,Content Marketing,Social Media Management

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

ROAS

Displate

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

Telemarketing Express

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

0.7

CPO

Lemonkind

LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being.  Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive

stronger sales.



$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.