This VC start-up needed help with Paid and Organic Social strategies. They wanted to not only have people buy their Keto Products but also use social media to educate their audience on what the Ketogenic Diet is. I helped them create a strategy to generate sales to their online store with Facebook ads and also used paid/organic campaigns to build a "keto community" and educate people about the health benefits of the Keto Diet.

My process has 7 simple steps

1. Research the target audience 
2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
4. Test out your strategy which includes, creative, copy, and target audiences
5. Tweak - Look at what is working and not working using data then make changes accordingly
6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
7. Repeat - Always look for improvement and innovation