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I was able to set up a process that gave visibility to offline appointment data that resulted in sales to our Ad spend. The results were 4x ROAS.
expert
The challenge that was presented was the company had multiple flagship locations but had a lack of appointments for their sales reps
I was responsible for setting up the strategy on how to start filling up appointment slots.
I was able to set up a process that gave visibility to offline appointment data that resulted in sales to our Ad spend. The results were 4x ROAS.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
