
I was able to set up a process that gave visibility to offline appointment data that resulted in sales to our Ad spend. The results were 4x ROAS.
The challenge that was presented was the company had multiple flagship locations but had a lack of appointments for their sales reps
I was responsible for setting up the strategy on how to start filling up appointment slots.
I was able to set up a process that gave visibility to offline appointment data that resulted in sales to our Ad spend. The results were 4x ROAS.
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The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

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