Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly

0
CPM

The Challenge

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:





  • Belfius bank/Triodos Bank (Big Belgian bank)
  • Nintendo
  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues


I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok


Lots of client accounts to manage, long evening, lots of reporting but exciting work!

The Process

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients.

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok.

I did build up lots of reportings

The Solution

Depending on the client objectives, KPIs that were looked up were the ones defined in advance such as CPC/Impressions/CTR mainly

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

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