La Maison du Savon de Marseille is a French brand offering 100% natural and eco-friendly skin & body care products. I started working with the brand when they opened an online store and 2 physical stores in Canada to raise brand awareness and help them scale in North America (Canada, USA).
My role was to create a digital growth strategy for their online store and implement it. This growth strategy was mainly focused on paid ads (social & search), but also on implementing email flows with Klaviyo and working on their SEO.
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Beauty
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The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.

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