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La Maison du Savon de Marseille is a French brand offering 100% natural and eco-friendly skin & body care products. I started working with the brand when they opened an online store and 2 physical stores in Canada to raise brand awareness and help them scale in North America (Canada, USA).
My role was to create a digital growth strategy for their online store and implement it. This growth strategy was mainly focused on paid ads (social & search), but also on implementing email flows with Klaviyo and working on their SEO.
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Beauty
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The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
