expert
La Maison du Savon de Marseille is a French brand offering 100% natural and eco-friendly skin & body care products. I started working with the brand when they opened an online store and 2 physical stores in Canada to raise brand awareness and help them scale in North America (Canada, USA).
My role was to create a digital growth strategy for their online store and implement it. This growth strategy was mainly focused on paid ads (social & search), but also on implementing email flows with Klaviyo and working on their SEO.
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Beauty
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.