La Maison du Savon de Marseille is a French brand offering 100% natural and eco-friendly skin & body care products. I started working with the brand when they opened an online store and 2 physical stores in Canada to raise brand awareness and help them scale in North America (Canada, USA).
My role was to create a digital growth strategy for their online store and implement it. This growth strategy was mainly focused on paid ads (social & search), but also on implementing email flows with Klaviyo and working on their SEO.
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Beauty
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As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.