
The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.
The Ladies Investment Club (L.I.C.) was an investment platform that brought together a diverse network of individuals with extensive experience across multiple industries and disciplines to provide funding, support, guidance and mentorship to female-led businesses. Being a completely new initiative, the group wanted to develop their brand and gain more exposure to attract more investors, as well as a good deal flow with high potential opportunities for members to invest in.
L.I.C. Later became HER Capital.
As part of this project, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the group's brand story and messaging that could be shared by all of its members.
We then supported the group roll this out through different speaking opportunities and various events online and offline, a thriving social media presence and partnerships with key organisations in the private investment and start-up ecosystem.
The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.
Marketing Strategy,Social Media Management
Finance
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe

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