The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.

The Challenge

The Ladies Investment Club (L.I.C.) was an investment platform that brought together a diverse network of individuals with extensive experience across multiple industries and disciplines to provide funding, support, guidance and mentorship to female-led businesses. Being a completely new initiative, the group wanted to develop their brand and gain more exposure to attract more investors, as well as a good deal flow with high potential opportunities for members to invest in.


L.I.C. Later became HER Capital.

The Process

As part of this project, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the group's brand story and messaging that could be shared by all of its members.


We then supported the group roll this out through different speaking opportunities and various events online and offline, a thriving social media presence and partnerships with key organisations in the private investment and start-up ecosystem.

The Solution

The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.

Skills Used

Marketing Strategy,Social Media Management

Industry

Finance

Results by the numbers

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