The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.

The Challenge

The Ladies Investment Club (L.I.C.) was an investment platform that brought together a diverse network of individuals with extensive experience across multiple industries and disciplines to provide funding, support, guidance and mentorship to female-led businesses. Being a completely new initiative, the group wanted to develop their brand and gain more exposure to attract more investors, as well as a good deal flow with high potential opportunities for members to invest in.


L.I.C. Later became HER Capital.

The Process

As part of this project, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the group's brand story and messaging that could be shared by all of its members.


We then supported the group roll this out through different speaking opportunities and various events online and offline, a thriving social media presence and partnerships with key organisations in the private investment and start-up ecosystem.

The Solution

The group had an engaging social media presence and managed to build its presence in a relatively short time and had a strong deal flow with good opportunities for members to get into. The membership base doubled and the group attracted professionals and consultants to support in due diligence. It quickly became well respected for its contribution to the private investment and start-up ecosystem. Members were always invited to relevant events to develop the network and represented L.I.C. through speaking opportunities on the speakers' circuit.

Skills Used

Marketing Strategy,Social Media Management

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Beeline Wellness

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

0

CPR

Mindvalley

Mindvalley is extremely strong in video, but they were lacking in the static and motion design department.


Drive subscriptions to masterclass and downloads on the Mindvalley app through static ads and motion design ads.

0.71

CPL

Xpress Promotion

Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team. 

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.