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While having a slower start, I quickly found and scaled the winning strategies, and we ended up getting 150 leads in the first month of advertising, under that minimal budget. We found that a story-telling copywriting technique proved more efficient, and that Facebook was actually producing more results than LinkedIn.
A start-up in a tough environment of e-commerce logistics services, mainly between China and other countries such as the US and Canada, all while there is a big anti-china sentiment in North America. In addition, they started out with a small budget, therefore testing and scaling would be more difficult.
Analyzing people who would be most likely decision makers (as this is more B2B), I used NLP testing to find a target audience that is more likely to be a lead, to improve ROAS with the limited budget. I tested multiple copywriting techniques simultaneously to not waste time, so we can quickly weed out the weaker strategies. I also helped to generate visual content for them, and even starred in one of their promo videos! Had to stay on top of our CPL to not wear out the budget.
While having a slower start, I quickly found and scaled the winning strategies, and we ended up getting 150 leads in the first month of advertising, under that minimal budget. We found that a story-telling copywriting technique proved more efficient, and that Facebook was actually producing more results than LinkedIn.
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As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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