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While having a slower start, I quickly found and scaled the winning strategies, and we ended up getting 150 leads in the first month of advertising, under that minimal budget. We found that a story-telling copywriting technique proved more efficient, and that Facebook was actually producing more results than LinkedIn.
A start-up in a tough environment of e-commerce logistics services, mainly between China and other countries such as the US and Canada, all while there is a big anti-china sentiment in North America. In addition, they started out with a small budget, therefore testing and scaling would be more difficult.
Analyzing people who would be most likely decision makers (as this is more B2B), I used NLP testing to find a target audience that is more likely to be a lead, to improve ROAS with the limited budget. I tested multiple copywriting techniques simultaneously to not waste time, so we can quickly weed out the weaker strategies. I also helped to generate visual content for them, and even starred in one of their promo videos! Had to stay on top of our CPL to not wear out the budget.
While having a slower start, I quickly found and scaled the winning strategies, and we ended up getting 150 leads in the first month of advertising, under that minimal budget. We found that a story-telling copywriting technique proved more efficient, and that Facebook was actually producing more results than LinkedIn.
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