Business: Mobile Car Detailing

Challenge 1: Starting a business during the pandemic when most individuals prefer to minimize interaction with others

Challenge 2: Positioning the business as a high end detailing & sanitizing company in a world of "fast and cheap"

Results: Helped company propel its digital marketing and social media success from 0 appointments in its baby stages to a consisted 10+ appointments/week within 2 months.

Why we chose to work with this company:

They match our values, experience and expertise very well. Creating an organic social media strategy that turns an audience into raving fans that are ready to vouch for the company, refer others and pay is our top expertise. Laguna Auto Spa is a company that understands that very well.

Although a newer company, Laguna Auto Spa is earning a reputation in the 4 mid-sized cities and surrounding areas it services. This mobile car detailing company does things differently:

• it focuses on quality first when most car detailing companies lead with a cheap service; their results are nothing short of spectacular, as it can be seen from the 5 star reviews it has acquired on social media, repeat customers and a multitude of direct referrals
• it keeps sustainability and green as a top priority - this company uses high quality cleaning products that are not only ultra performant but they are good for the environment too
• it also focuses on convenience - the company offers mobile high end services, catering to professionals that need a detailing done well while saving time

Our involvement with Laguna Auto Spa has been in the following capacity: social media management, email marketing, digital marketing consulting and coaching

• develop a short and long term marketing and digital marketing blueprint, complete with aggressive but achievable targets, community growth strategies, engagement modules, content strategies and lead generation methods, to name a few
• grow and manage their social media marketing, from content creation and daily management, to community building and appointment generation
• create a sound email marketing list growth and management strategy, complete with email campaign blueprint to keep their audience engaged and loyal - meaning not only verbally but with their wallets too