
These 2 channels became very significant and lower cost sources of activation.
Lambda School was looking to grow their Influencer and Affiliate program to drive more enrollment. These were two channels they'd never worked with before.
For this process, I launched a new Affiliate platform with Impact. I leveraged this for both Affiliate and Influencer programs. I also would have then amplified this content across the the various social media channels
These 2 channels became very significant and lower cost sources of activation.
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
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