These 2 channels became very significant and lower cost sources of activation.
Lambda School was looking to grow their Influencer and Affiliate program to drive more enrollment. These were two channels they'd never worked with before.
For this process, I launched a new Affiliate platform with Impact. I leveraged this for both Affiliate and Influencer programs. I also would have then amplified this content across the the various social media channels
These 2 channels became very significant and lower cost sources of activation.
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.