We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

The client had an old agency running Google ads and a website done by someone with zero web design experience. They needed a strong agency to take their marketing game to the next level.

ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.

As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.