
These 2 channels became very significant and lower cost sources of activation.
Lambda School was looking to grow their Influencer and Affiliate program to drive more enrollment. These were two channels they'd never worked with before.
For this process, I launched a new Affiliate platform with Impact. I leveraged this for both Affiliate and Influencer programs. I also would have then amplified this content across the the various social media channels
These 2 channels became very significant and lower cost sources of activation.
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.