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Amazon:
This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.
PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.
Facebook:
We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;
Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.
Laser's Edge Design is an Alberta based business that offers custom hand made board games and memory books.
After helping the owner update their Shopify website, they reached out to me to help them increase their online sales via two channels; Amazon Canada & USA and Facebook advertising.
The client has a very small budget to work with, so ensuring profitability over scaling was the focus of both channels.
For Amazon Canada and USA, we leveraged Helium 10 to do a complete product listing optimization for copywriting, keywords and imagery.
After optimizing the listings we structured our PPC campaigns into two buckets;
This allowed us to leverage a smaller budget but maintain visibility to both people seeking his exact product, and those who might be browsing for other products and consider purchasing once introduced to the products.
With Facebook we were limited with budget, so the campaigns were structured in a way to drive traffic and conversions with the following setup;
Amazon:
This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.
PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.
Facebook:
We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;
Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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