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Amazon:
This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.
PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.
Facebook:
We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;
Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.
Laser's Edge Design is an Alberta based business that offers custom hand made board games and memory books.
After helping the owner update their Shopify website, they reached out to me to help them increase their online sales via two channels; Amazon Canada & USA and Facebook advertising.
The client has a very small budget to work with, so ensuring profitability over scaling was the focus of both channels.
For Amazon Canada and USA, we leveraged Helium 10 to do a complete product listing optimization for copywriting, keywords and imagery.
After optimizing the listings we structured our PPC campaigns into two buckets;
This allowed us to leverage a smaller budget but maintain visibility to both people seeking his exact product, and those who might be browsing for other products and consider purchasing once introduced to the products.
With Facebook we were limited with budget, so the campaigns were structured in a way to drive traffic and conversions with the following setup;
Amazon:
This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.
PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.
Facebook:
We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;
Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.
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