Amazon:

This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.


PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.


Facebook:

We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;

  • 1x Traffic campaign; Canada-wide - focus on Cost Per Click: Average CPC $0.11
  • 1x Conversion campaign; Look-alike audience: Blended ROAS 2.97


Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.

The Challenge

Laser's Edge Design is an Alberta based business that offers custom hand made board games and memory books.


After helping the owner update their Shopify website, they reached out to me to help them increase their online sales via two channels; Amazon Canada & USA and Facebook advertising.


The client has a very small budget to work with, so ensuring profitability over scaling was the focus of both channels.


The Process

For Amazon Canada and USA, we leveraged Helium 10 to do a complete product listing optimization for copywriting, keywords and imagery.


After optimizing the listings we structured our PPC campaigns into two buckets;

  • Top volume keywords campaign
  • Top opportunity keywords campaign

This allowed us to leverage a smaller budget but maintain visibility to both people seeking his exact product, and those who might be browsing for other products and consider purchasing once introduced to the products.


With Facebook we were limited with budget, so the campaigns were structured in a way to drive traffic and conversions with the following setup;

  • 1x Traffic campaign; Canada-wide - focus on Cost Per Click
  • 1x Conversion campaign; Look-alike audience - split test at the ad level for creative.


The Solution

Amazon:

This optimization almost instantly improved the listings organic ranking, bringing them from page 9-10 in the search result pages to page 1-2 for the majority of listings.


PPC is seeing a blended ROAS of 4, allowing the client to continually send more inventory so we can scale this channel quickly.


Facebook:

We are currently still running this campaign and managed to stabilize both campaigns for their objectives with the following results;

  • 1x Traffic campaign; Canada-wide - focus on Cost Per Click: Average CPC $0.11
  • 1x Conversion campaign; Look-alike audience: Blended ROAS 2.97


Considering the small budget constraints and the current high CPM's due to iOS restrictions, these results have been incredible and have fully stabilized, the client is incredibly happy with the results.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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