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I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
I manage Google ads, Facebook and Amazon ads for this brand. The client's objective was to grow sales across their retail business, but also get new leads for their wholesale business, so I work both on the B2C and B2B side with them. There have been multiple challenges to tackle here, but the one I'll focus for this case study on is their need to grow their lead base for their B2B business...which is typcally an involved and long process.
I created a campaign that would target hair salon owners on social media - specifically, offering a trial sized product at no cost in exchange for information on them, their business, and the products they buy for the business.
I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
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Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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