I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.

10
CPL

Irina B.

Mayple Vetted

expert

The Challenge

I manage Google ads, Facebook and Amazon ads for this brand. The client's objective was to grow sales across their retail business, but also get new leads for their wholesale business, so I work both on the B2C and B2B side with them. There have been multiple challenges to tackle here, but the one I'll focus for this case study on is their need to grow their lead base for their B2B business...which is typcally an involved and long process.

The Process

I created a campaign that would target hair salon owners on social media - specifically, offering a trial sized product at no cost in exchange for information on them, their business, and the products they buy for the business.

The Solution

I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

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