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I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
I manage Google ads, Facebook and Amazon ads for this brand. The client's objective was to grow sales across their retail business, but also get new leads for their wholesale business, so I work both on the B2C and B2B side with them. There have been multiple challenges to tackle here, but the one I'll focus for this case study on is their need to grow their lead base for their B2B business...which is typcally an involved and long process.
I created a campaign that would target hair salon owners on social media - specifically, offering a trial sized product at no cost in exchange for information on them, their business, and the products they buy for the business.
I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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