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I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
I manage Google ads, Facebook and Amazon ads for this brand. The client's objective was to grow sales across their retail business, but also get new leads for their wholesale business, so I work both on the B2C and B2B side with them. There have been multiple challenges to tackle here, but the one I'll focus for this case study on is their need to grow their lead base for their B2B business...which is typcally an involved and long process.
I created a campaign that would target hair salon owners on social media - specifically, offering a trial sized product at no cost in exchange for information on them, their business, and the products they buy for the business.
I was pleased to have the campaign go viral - far surpassing the client's objectivey, and collecting high quality leads at a cost of $0.50.
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To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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