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We were able to generate a ROAS of 2.87 on our overall campaign.
They created a new website and needed some help with paid advertising because the results weren't good at all.
We analyzed their past results but mostly competitors because they didn't have a lot of data to look at. We improved their website for conversions, enabled a social media strategy and started paid advertising on Google, Facebook & Youtube.
We were able to generate a ROAS of 2.87 on our overall campaign.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Social Media Management,Web Development,Web Development,Paid Ads
Beauty
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
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