
We were able to generate a ROAS of 2.87 on our overall campaign.
They created a new website and needed some help with paid advertising because the results weren't good at all.
We analyzed their past results but mostly competitors because they didn't have a lot of data to look at. We improved their website for conversions, enabled a social media strategy and started paid advertising on Google, Facebook & Youtube.
We were able to generate a ROAS of 2.87 on our overall campaign.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,CRO,Social Media Management,Web Development,Web Development,Paid Ads
Beauty
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

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