Like any project, there are always a few challenges that need to be faced. As for LEGOE. we had to create her entire email marketing strategy from scratch on Klaviyo. It is a very luxury maternity clothing brand, and they were worried about emailing customers too much as they never had this setup before. We had to find a good amount of emails to send to the audience without a high spam complaint.

We used our proven email marketing flow strategy to bring in the highest revenue possible for LEGOE. while keeping the audience happy and not complaining about too many emails. From designing and launching a popup that converted well, A/B testing time delays, subject lines, copy, and design inside each email.