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In the very first month of implementing our email marketing strategy, we generated an additional $200,000 in revenue from email marketing alone! We have now also implemented SMS marketing and have helped LEGOE increase their conversion rate and LTV.
Like any project, there are always a few challenges that need to be faced. As for LEGOE. we had to create her entire email marketing strategy from scratch on Klaviyo. It is a very luxury maternity clothing brand, and they were worried about emailing customers too much as they never had this setup before. We had to find a good amount of emails to send to the audience without a high spam complaint.
We used our proven email marketing flow strategy to bring in the highest revenue possible for LEGOE. while keeping the audience happy and not complaining about too many emails. From designing and launching a popup that converted well, A/B testing time delays, subject lines, copy, and design inside each email.
In the very first month of implementing our email marketing strategy, we generated an additional $200,000 in revenue from email marketing alone! We have now also implemented SMS marketing and have helped LEGOE increase their conversion rate and LTV.
Email Marketing
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
increase reservation and optimized marketing funnels and sales processes to increase bookings
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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