In the very first month of implementing our email marketing strategy, we generated an additional $200,000 in revenue from email marketing alone! We have now also implemented SMS marketing and have helped LEGOE increase their conversion rate and LTV.
Like any project, there are always a few challenges that need to be faced. As for LEGOE. we had to create her entire email marketing strategy from scratch on Klaviyo. It is a very luxury maternity clothing brand, and they were worried about emailing customers too much as they never had this setup before. We had to find a good amount of emails to send to the audience without a high spam complaint.
We used our proven email marketing flow strategy to bring in the highest revenue possible for LEGOE. while keeping the audience happy and not complaining about too many emails. From designing and launching a popup that converted well, A/B testing time delays, subject lines, copy, and design inside each email.
In the very first month of implementing our email marketing strategy, we generated an additional $200,000 in revenue from email marketing alone! We have now also implemented SMS marketing and have helped LEGOE increase their conversion rate and LTV.
Email Marketing
Style & Fashion
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
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