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They had acquisition campaigns but the ROAS wasn't satisfying

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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.


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Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.