
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
LendingWise.com is a robust, cloud based CRM and LOS platform designed for Commercial lenders & brokers, financial institutions & private lenders in the real estate & business funding industry.
The challenge has been to generate SQLs through paid search and paid social in a niche market.
Created a new paid search and paid social strategy from scratch, generating results above the client's expectations.
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.