
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
LendingWise.com is a robust, cloud based CRM and LOS platform designed for Commercial lenders & brokers, financial institutions & private lenders in the real estate & business funding industry.
The challenge has been to generate SQLs through paid search and paid social in a niche market.
Created a new paid search and paid social strategy from scratch, generating results above the client's expectations.
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
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Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
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The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
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As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.

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