
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
LendingWise.com is a robust, cloud based CRM and LOS platform designed for Commercial lenders & brokers, financial institutions & private lenders in the real estate & business funding industry.
The challenge has been to generate SQLs through paid search and paid social in a niche market.
Created a new paid search and paid social strategy from scratch, generating results above the client's expectations.
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.

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