
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
LendingWise.com is a robust, cloud based CRM and LOS platform designed for Commercial lenders & brokers, financial institutions & private lenders in the real estate & business funding industry.
The challenge has been to generate SQLs through paid search and paid social in a niche market.
Created a new paid search and paid social strategy from scratch, generating results above the client's expectations.
Lendingwise has been able to scale the business up thanks to the lead volume we've been generating for them. We generate as many SQLs as they can process, and they are in the process of hiring more sales reps so we can ramp up our ad spend.
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.

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