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The marketing strategy was delivered through another workshop. We're still working with the company providing CMO s a service to roll out the plan. This will include: websites for each business and SEO, Social Media tactics, email marketing and thought leadership development through ongoing blogs and speaking opportunities.
Lesser Supply Chain was founded by Steven Lesser, a supply chain expert that is also involved with a variety of start-ups, as well as additional businesses he's launched in the supply chain tech space. When he approached us, he really needed help to make sense of his brand story and create a brand architecture to bring all this together and communicate it successfully through a comprehensive marketing strategy.
Starting the process with a deep dive workshop, we spent time with Steven to really understand his diverse portfolio of businesses, his involvement in each and how they can work together to find the golden thread to tie everything together.
Based on this, we developed a comprehensive marketing strategy to position the brands, define the messaging, create their website structure, identify relevant personas, create the channel mix and appropriate tactics to bring everything to life and attract customers.
The marketing strategy was delivered through another workshop. We're still working with the company providing CMO s a service to roll out the plan. This will include: websites for each business and SEO, Social Media tactics, email marketing and thought leadership development through ongoing blogs and speaking opportunities.
Marketing Strategy,CMO
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