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The marketing strategy was delivered through another workshop. We're still working with the company providing CMO s a service to roll out the plan. This will include: websites for each business and SEO, Social Media tactics, email marketing and thought leadership development through ongoing blogs and speaking opportunities.
agency
Lesser Supply Chain was founded by Steven Lesser, a supply chain expert that is also involved with a variety of start-ups, as well as additional businesses he's launched in the supply chain tech space. When he approached us, he really needed help to make sense of his brand story and create a brand architecture to bring all this together and communicate it successfully through a comprehensive marketing strategy.
Starting the process with a deep dive workshop, we spent time with Steven to really understand his diverse portfolio of businesses, his involvement in each and how they can work together to find the golden thread to tie everything together.
Based on this, we developed a comprehensive marketing strategy to position the brands, define the messaging, create their website structure, identify relevant personas, create the channel mix and appropriate tactics to bring everything to life and attract customers.
The marketing strategy was delivered through another workshop. We're still working with the company providing CMO s a service to roll out the plan. This will include: websites for each business and SEO, Social Media tactics, email marketing and thought leadership development through ongoing blogs and speaking opportunities.
Marketing Strategy,CMO
Professional Services
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
