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Their cost per lead was reduced by 80% while increasing monthly leads 50%.
The Client
LionDesk is one of the leading real estate CRM software companies in the United States. I was hired to fix their tracking issues, scale their digital advertising, and reduce their average cost per lead.
How I did it:
Their cost per lead was reduced by 80% while increasing monthly leads 50%.
Paid Ads,Paid Ads,CRO,Paid Ads,Paid Ads
Real Estate
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
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