
Their cost per lead was reduced by 80% while increasing monthly leads 50%.
The Client
LionDesk is one of the leading real estate CRM software companies in the United States. I was hired to fix their tracking issues, scale their digital advertising, and reduce their average cost per lead.
How I did it:
Their cost per lead was reduced by 80% while increasing monthly leads 50%.
Paid Ads,Paid Ads,CRO,Paid Ads,Paid Ads
Real Estate
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.

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