Their cost per lead was reduced by 80% while increasing monthly leads 50%. 


0.8
CPL

The Challenge

The Client

LionDesk is one of the leading real estate CRM software companies in the United States. I was hired to fix their tracking issues, scale their digital advertising, and reduce their average cost per lead.



The Process

How I did it:

  • Fixed numerous tracking issues with Facebook Ads, Google Ads, and Google Analytics. 
  • Devised new creative, lead magnet, and funnel ideas.
  • Improved campaign structures, copywriting, and targeting
  • Identified and eliminated campaigns/ad groups driving low-quality traffic (high bounce rate and/or low conversion rate).
  • Improved landing pages through continuous A/B testing of elements of each page through Google Optimize, resulting in a 100% increase in conversion rate.


The Solution

Their cost per lead was reduced by 80% while increasing monthly leads 50%. 


Skills Used

Paid Ads,Paid Ads,CRO,Paid Ads,Paid Ads

Industry

Real Estate

Results by the numbers

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