The Client

LionDesk is one of the leading real estate CRM software companies in the United States. I was hired to fix their tracking issues, scale their digital advertising, and reduce their average cost per lead.

How I did it:

• Fixed numerous tracking issues with Facebook Ads, Google Ads, and Google Analytics. 
• Devised new creative, lead magnet, and funnel ideas.
• Improved campaign structures, copywriting, and targeting
• Identified and eliminated campaigns/ad groups driving low-quality traffic (high bounce rate and/or low conversion rate).
• Improved landing pages through continuous A/B testing of elements of each page through Google Optimize, resulting in a 100% increase in conversion rate.