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Misha Hawaii needed help with their Facebook Advertising. To create a streamlined funnel to drive increased online sales, as well as increase the amount of people attending their Live events.
We worked together to develop new creative and test various new angles.
We tested several new audiences and full funnel approach was implemented,
This consisted of various campaigns and creatives depending on where people were in the funnel.
We also setup Facebook Events for their live shows and promoted these using Ads to increase attendance.
We were able to increase ROAS and double the store's revenue.
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The client had the following challenges:
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
