1.25
CPL

Whitelabeled Media

Mayple Vetted

agency

The Challenge

-Increase lead volume while maintaining CPL levels

The Process

The Solution

Skills Used

Paid Ads

Industry

Finance

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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.


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0.1

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Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”. 




HealthyUp

HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.