Long Range Systems (LRS) Australia Case Study

The Challenge

LRS Systems was a newcomer to the Australian market, representing the US brand. 2-3 local providers dominated the national market for paging systems, commonly seen in pubs, clubs, restaurants and various other venues.

The Process

My role was to work on the marketing strategy with the founder, with my focus being on the inbound channels and his on the outbound.

The inbound strategy focused firstly on website development and driving traffic, initially with Google Ads, while our SEO strategy paid off in the longer term.

The Solution

Within 5 years LRS Australia had the highest market share of the paging systems market across the Eastern Seaboard of Australia.

Today, If you walk into a venue in NSW that has a paging system in the bistro/bar/restaurant the chances are you will see the LRS logo on the pager you are given when you order your meal.

Website

http://lrspaging.com.au

Skills Used

Paid Ads,Marketing Strategy,SEO,Web Development,Web Development,Web Development,CMO

Industry

Technology

Results by the numbers

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