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Within 5 years LRS Australia had the highest market share of the paging systems market across the Eastern Seaboard of Australia.
Today, If you walk into a venue in NSW that has a paging system in the bistro/bar/restaurant the chances are you will see the LRS logo on the pager you are given when you order your meal.
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LRS Systems was a newcomer to the Australian market, representing the US brand. 2-3 local providers dominated the national market for paging systems, commonly seen in pubs, clubs, restaurants and various other venues.
My role was to work on the marketing strategy with the founder, with my focus being on the inbound channels and his on the outbound.
The inbound strategy focused firstly on website development and driving traffic, initially with Google Ads, while our SEO strategy paid off in the longer term.
Within 5 years LRS Australia had the highest market share of the paging systems market across the Eastern Seaboard of Australia.
Today, If you walk into a venue in NSW that has a paging system in the bistro/bar/restaurant the chances are you will see the LRS logo on the pager you are given when you order your meal.
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
