
Increased sales and market share. Strong and enduring client/agency reltationship.
L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.
The retained agency for all of L’Oreal’s UK media spend. Full media planning and buying across all channels including PPC, Google , Paid Social, TV, Publishing, Radio, OOH. This also included media strategy (comms planning), audience insight and research, media innovation and ideation.
Increased sales and market share. Strong and enduring client/agency reltationship.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development
Beauty
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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