L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.

The retained agency for all of L’Oreal’s UK media spend. Full media planning and buying across all channels including PPC, Google , Paid Social, TV, Publishing, Radio, OOH. This also included media strategy (comms planning), audience insight and research, media innovation and ideation.