
Increased sales and market share. Strong and enduring client/agency reltationship.
L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.
The retained agency for all of L’Oreal’s UK media spend. Full media planning and buying across all channels including PPC, Google , Paid Social, TV, Publishing, Radio, OOH. This also included media strategy (comms planning), audience insight and research, media innovation and ideation.
Increased sales and market share. Strong and enduring client/agency reltationship.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development
Beauty
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Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
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The company had attempted paid ads internally but saw very little success with it.

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