1.47
CPL

The Challenge

Targeting the right traffic in a very narrow geographical area and doing it profitably.

The Process

Flight training is a very technical subject with nuanced search language. By studying the search landscape carefully to understand the true intent behind user queries we were able to create an exceptional match between the searcher's intent and the ad copy, landing page and follow up.


This opened an entirely new acquisition channel for Mach 1 (Google Ads) and resulted in the lowest cost per lead of any current prospecting channel.

The Solution

Skills Used

Paid Ads,Copywriting

Industry

Education

Results by the numbers

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3.14

ROAS

Almasi

Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

0.4

ROAS

The LA Shop

This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.

NBA Top Shot

  • Answer 1001 user analytics questions
  • Determine product adoption
  • Discover user activation metric
  • Measure activation
  • Manage data sources and connections
  • Track campaign performance

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Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.