Targeting the right traffic in a very narrow geographical area and doing it profitably.
Flight training is a very technical subject with nuanced search language. By studying the search landscape carefully to understand the true intent behind user queries we were able to create an exceptional match between the searcher's intent and the ad copy, landing page and follow up.
This opened an entirely new acquisition channel for Mach 1 (Google Ads) and resulted in the lowest cost per lead of any current prospecting channel.
Paid Ads,Copywriting
Education
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.