Targeting the right traffic in a very narrow geographical area and doing it profitably.

Flight training is a very technical subject with nuanced search language. By studying the search landscape carefully to understand the true intent behind user queries we were able to create an exceptional match between the searcher's intent and the ad copy, landing page and follow up.

This opened an entirely new acquisition channel for Mach 1 (Google Ads) and resulted in the lowest cost per lead of any current prospecting channel.