1.47
CPL

The Challenge

Targeting the right traffic in a very narrow geographical area and doing it profitably.

The Process

Flight training is a very technical subject with nuanced search language. By studying the search landscape carefully to understand the true intent behind user queries we were able to create an exceptional match between the searcher's intent and the ad copy, landing page and follow up.


This opened an entirely new acquisition channel for Mach 1 (Google Ads) and resulted in the lowest cost per lead of any current prospecting channel.

The Solution

Skills Used

Paid Ads,Copywriting

Industry

Education

Results by the numbers

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0.45

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MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.