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Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Mad Viking Beard was born out of community action: a group of friends pledging to grow beards for charity, and spreading the word to their social connections.
It was important for Mad Viking to continue to build community and grow their business through their Email and SMS marketing.
They needed their marketing channels to reflect their unique brand and build a sense of community that respects their charitable origins and supports their revenue goals.
I developed an Email/SMS strategy with messaging honed to specific audiences, so each message feels tailored to its recipient. The language is casual and inclusive, creating that sense of community that is important to this brand.
Every campaign and automation received ongoing optimization to ensure engagement and revenue were always trending upward.
Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Email Marketing,SMS Marketing
Beauty
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support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
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