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Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Mad Viking Beard was born out of community action: a group of friends pledging to grow beards for charity, and spreading the word to their social connections.
It was important for Mad Viking to continue to build community and grow their business through their Email and SMS marketing.
They needed their marketing channels to reflect their unique brand and build a sense of community that respects their charitable origins and supports their revenue goals.
I developed an Email/SMS strategy with messaging honed to specific audiences, so each message feels tailored to its recipient. The language is casual and inclusive, creating that sense of community that is important to this brand.
Every campaign and automation received ongoing optimization to ensure engagement and revenue were always trending upward.
Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Email Marketing,SMS Marketing
Beauty
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