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Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Mad Viking Beard was born out of community action: a group of friends pledging to grow beards for charity, and spreading the word to their social connections.
It was important for Mad Viking to continue to build community and grow their business through their Email and SMS marketing.
They needed their marketing channels to reflect their unique brand and build a sense of community that respects their charitable origins and supports their revenue goals.
I developed an Email/SMS strategy with messaging honed to specific audiences, so each message feels tailored to its recipient. The language is casual and inclusive, creating that sense of community that is important to this brand.
Every campaign and automation received ongoing optimization to ensure engagement and revenue were always trending upward.
Both Email and SMS are now vital to the brand, improving conversions as well as starting conversations. Email and SMS now make up an average of 60% of their e-commerce revenue – a 3x increase. Their overall e-commerce monthly revenue also saw a 65% increase.
Email Marketing,SMS Marketing
Beauty
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Build from the ground up a brand both for on and off line, for international gourmet food franchise system.
create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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