Just Melt Med spa wanted to generate qualified leads for its services and convert more people into clients in a cost-effective way using SEO and content marketing.

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The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.

When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.