Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

Although we had good results - we tried find ways to get it improve.

HastyCart is an online grocery ordering service. They reached out to me for help with:

• getting new customers
• increasing their purchase rate

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.