
Rebuilding their Facebook Ads strategy resulting in platform-wide ROAS going from 0 - 3.75
Manu Atelier was looking to grow its brand through paid ads.
Looking at the brand's bigger picture, I rebuilt and managed a strategy that allowed Facebook/Instagram to breathe and focus on what it does best, grow awareness. I then siloed the engagement into a well thought out funnel that resulted in the bottom of funnel ROAS reaching 15x.
Rebuilding their Facebook Ads strategy resulting in platform-wide ROAS going from 0 - 3.75
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.