expert
Making the company stand out in the crowded natural beauty space.
I was the Amazon team leader/manager for Maple Holistics. This was a much broader position than just Amazon ads but of course ads played a huge part.
During my time there I was able to help the brand scale but 15%+ each year.
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Beauty
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.