3
ROAS

The Challenge

The goal of this project was to increase sales for Marisa Peer's e-com products including hypnosis audios, self-help books, and 21-Day Challenge programs. When I first started working on this client's ad account, sales were struggling and the average cost per sale was higher than the company could afford. As a result, the ROAS was at a breakeven mark at that point.


One of the main challenges, I faced at that time was dealing with the iOS 14 changes, as that was the time of a period when IOS 14 was released and the extent of the impact on the ads was still very new. In order to tackle this, I decided to maximize the use of our existing customer database rather than relying purely on pixel activity. In addition to that, as audiences size kept decreasing due to iOS 14, I started introducing more Instant Experience ads in the account which allowed me to create new audiences both for prospecting and retargeting. At that point, the combination of Instant Experiences along with the introduction of new ad creatives on a weekly basis allowed me to bring the ROAS to 3X within the first 30days of working on this ad account. 

The Process

I worked as a Media Buyer for this project where I was fully managing the Facebook and Instagram ads for Marisa Peer.


While working on this project, I had to work with Facebook's Business Manager on a daily basis, where I was monitoring, assessing and creating new campaigns. In addition, I had to analyze all data of the campaigns and assessing key metrics such as Cost Per Sale, ROAS, CTRs, CPMs.


I also had to create detailed reports on the performance of the campaigns using tools such as Supermetrics.


Last but not least, I had to work closely with the copywriting and design team, where I had to brief both teams with new ad creative concepts, and storyboard the exact ad creatives that I needed, which then went into production with the graphic designers.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

SMARTdesks

The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.

0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

14

ROAS

Picard Studio

The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.