Georgia C.

Mayple Vetted


The Challenge

The goal of this project was to increase sales for Marisa Peer's e-com products including hypnosis audios, self-help books, and 21-Day Challenge programs. When I first started working on this client's ad account, sales were struggling and the average cost per sale was higher than the company could afford. As a result, the ROAS was at a breakeven mark at that point.

One of the main challenges, I faced at that time was dealing with the iOS 14 changes, as that was the time of a period when IOS 14 was released and the extent of the impact on the ads was still very new. In order to tackle this, I decided to maximize the use of our existing customer database rather than relying purely on pixel activity. In addition to that, as audiences size kept decreasing due to iOS 14, I started introducing more Instant Experience ads in the account which allowed me to create new audiences both for prospecting and retargeting. At that point, the combination of Instant Experiences along with the introduction of new ad creatives on a weekly basis allowed me to bring the ROAS to 3X within the first 30days of working on this ad account. 

The Process

I worked as a Media Buyer for this project where I was fully managing the Facebook and Instagram ads for Marisa Peer.

While working on this project, I had to work with Facebook's Business Manager on a daily basis, where I was monitoring, assessing and creating new campaigns. In addition, I had to analyze all data of the campaigns and assessing key metrics such as Cost Per Sale, ROAS, CTRs, CPMs.

I also had to create detailed reports on the performance of the campaigns using tools such as Supermetrics.

Last but not least, I had to work closely with the copywriting and design team, where I had to brief both teams with new ad creative concepts, and storyboard the exact ad creatives that I needed, which then went into production with the graphic designers.

The Solution

Skills Used

Paid Ads,Paid Ads



See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Santa Monica Homeopathic Pharmacy

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

Accounting KW

Build a social media presence, build trust in their audience and establish the business as a leader in their field.

German Shepherd Shop

Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.

They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.


Bring down the price for a quality lead