New brand in a very competitive market.

Design a Landing Page for lead generation

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.

The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 

The goals, therefore, were to:

• Increase relevance of the content during stages before and during the application process.
• Build new content modules to scale content and make authoring flexible for continuous experiments. 
• Increase organic traffic.

Increased leads for ADU company in California, specifically in the Bay Area where mentions of increase of property value and passive income from rent gets negative comments.