
Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
Helped scale Matt Hat Jerky, a CPG Beef Jerky company from Moscow PA from 2-3 thousand per month and a negative return on ad spend to 6 figures per month in revenue via Facebook and Instagram ads.
I focused on maintaining a profitable ROAS (3x on average) while bringing in buyers with intent to subscribe to repurchase at a later date with an average of a 46% customer return rate. After a short consulting period I was responsible for full management of the Facebook ad account and helped increase the conversion rate of the Shopify store.
Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.