Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
Helped scale Matt Hat Jerky, a CPG Beef Jerky company from Moscow PA from 2-3 thousand per month and a negative return on ad spend to 6 figures per month in revenue via Facebook and Instagram ads.
I focused on maintaining a profitable ROAS (3x on average) while bringing in buyers with intent to subscribe to repurchase at a later date with an average of a 46% customer return rate. After a short consulting period I was responsible for full management of the Facebook ad account and helped increase the conversion rate of the Shopify store.
Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
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