
Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
Helped scale Matt Hat Jerky, a CPG Beef Jerky company from Moscow PA from 2-3 thousand per month and a negative return on ad spend to 6 figures per month in revenue via Facebook and Instagram ads.
I focused on maintaining a profitable ROAS (3x on average) while bringing in buyers with intent to subscribe to repurchase at a later date with an average of a 46% customer return rate. After a short consulting period I was responsible for full management of the Facebook ad account and helped increase the conversion rate of the Shopify store.
Here is a quick interview with Matt from Matt Hat Jerky: https://youtu.be/fnVWHf1We3A
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

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