Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

During our initial analysis of the company we identified the following challenges:

• Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
• To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
• A need to improve the number of conversions without increasing the budget due to constraints.

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.

They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

They had good results with ads but wanted to scale with more consistency