increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.

0.33
CPO

The Challenge

MealEnders Cravings Control lozenges (initially called MealEnders Signaling Lozenges) were launched in October 2014. With the exception of one PR hit that drove significant sales, their marketing efforts (primarily a dietitians convention, google ads, facebook ads, paid blog placements, and PR) were not resulting in cost-effective acquisition.

The Process

After fully taking over marketing for MealEnders in May 2015, I increased sales almost 5x in the second half of the year versus the first half, then 160% from year 1 to year 2, and 190% from year 2 to year 3. Growth was driven primarily by: 1) Personally scaling Facebook advertising from $5000 to 6-figures/month while reducing cost per acquisition (while fine-tuning the brand messaging), 2) launching/growing sales on Amazon, and 3) Launching an Email marketing program (and opt-in strategy) that increased repurchase rate by almost 80% and more than doubled the percentage of sales driven by email in 3 years even with tremendous topline growth. I also helped to secure and then leveraged an appearance on Shark Tank leading to over $500K in sales within 2 weeks following the airing, and several hundred thousand more in the following months.

The Solution

increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.

Skills Used

Paid Ads,Paid Ads,Email Marketing,CRO,Branding,Marketing Strategy,Marketing Strategy,CMO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

0.4

ROAS

The LA Shop

This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.

Knack Bags

Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.


They needed help with a variety of items, including CRO, SEO, web development, and AB testing.

Vitamin Energy

Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.