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increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
MealEnders Cravings Control lozenges (initially called MealEnders Signaling Lozenges) were launched in October 2014. With the exception of one PR hit that drove significant sales, their marketing efforts (primarily a dietitians convention, google ads, facebook ads, paid blog placements, and PR) were not resulting in cost-effective acquisition.
After fully taking over marketing for MealEnders in May 2015, I increased sales almost 5x in the second half of the year versus the first half, then 160% from year 1 to year 2, and 190% from year 2 to year 3. Growth was driven primarily by: 1) Personally scaling Facebook advertising from $5000 to 6-figures/month while reducing cost per acquisition (while fine-tuning the brand messaging), 2) launching/growing sales on Amazon, and 3) Launching an Email marketing program (and opt-in strategy) that increased repurchase rate by almost 80% and more than doubled the percentage of sales driven by email in 3 years even with tremendous topline growth. I also helped to secure and then leveraged an appearance on Shark Tank leading to over $500K in sales within 2 weeks following the airing, and several hundred thousand more in the following months.
increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
Paid Ads,Paid Ads,Email Marketing,CRO,Branding,Marketing Strategy,Marketing Strategy,CMO
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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