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increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
MealEnders Cravings Control lozenges (initially called MealEnders Signaling Lozenges) were launched in October 2014. With the exception of one PR hit that drove significant sales, their marketing efforts (primarily a dietitians convention, google ads, facebook ads, paid blog placements, and PR) were not resulting in cost-effective acquisition.
After fully taking over marketing for MealEnders in May 2015, I increased sales almost 5x in the second half of the year versus the first half, then 160% from year 1 to year 2, and 190% from year 2 to year 3. Growth was driven primarily by: 1) Personally scaling Facebook advertising from $5000 to 6-figures/month while reducing cost per acquisition (while fine-tuning the brand messaging), 2) launching/growing sales on Amazon, and 3) Launching an Email marketing program (and opt-in strategy) that increased repurchase rate by almost 80% and more than doubled the percentage of sales driven by email in 3 years even with tremendous topline growth. I also helped to secure and then leveraged an appearance on Shark Tank leading to over $500K in sales within 2 weeks following the airing, and several hundred thousand more in the following months.
increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
Paid Ads,Paid Ads,Email Marketing,CRO,Branding,Marketing Strategy,Marketing Strategy,CMO
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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