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increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
MealEnders Cravings Control lozenges (initially called MealEnders Signaling Lozenges) were launched in October 2014. With the exception of one PR hit that drove significant sales, their marketing efforts (primarily a dietitians convention, google ads, facebook ads, paid blog placements, and PR) were not resulting in cost-effective acquisition.
After fully taking over marketing for MealEnders in May 2015, I increased sales almost 5x in the second half of the year versus the first half, then 160% from year 1 to year 2, and 190% from year 2 to year 3. Growth was driven primarily by: 1) Personally scaling Facebook advertising from $5000 to 6-figures/month while reducing cost per acquisition (while fine-tuning the brand messaging), 2) launching/growing sales on Amazon, and 3) Launching an Email marketing program (and opt-in strategy) that increased repurchase rate by almost 80% and more than doubled the percentage of sales driven by email in 3 years even with tremendous topline growth. I also helped to secure and then leveraged an appearance on Shark Tank leading to over $500K in sales within 2 weeks following the airing, and several hundred thousand more in the following months.
increased sales run rate 12.5X in 2.5 years (excluding Shark Tank sales bump) from $200K to a steady rate of $2.5MM for several months.
Paid Ads,Paid Ads,Email Marketing,CRO,Branding,Marketing Strategy,Marketing Strategy,CMO
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We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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