Company: Medical device supplier, $700k yearly revenue

Challenge: The medical product is highly personalized to each user's unique profile. Multiple touch points and education regarding the medical issue and solution required before purchase.

Project Scope: Develop automated sequences for cart recovery, welcome subscriber sequence, customer onboarding sequence, customer re-activation sequence, and newsletter emailing 4-8x/month

Results:

* Our email marketing flows + campaigns bring in consistent 15-20% of monthly revenue

* Customer feedback scores improved + less customer support needed

* Paid marketing campaigns more effective due to email flows educating and engaging the prospect, higher rate of conversion from prospect to customer

* Customer repeat purchase rate improved from 15% to 45%

Our client was not building a prospect list and only had a customer list of 5k prior to employing our team, that were not emailed on a regular basis or set up on any kind of automated email flows.

We created and deployed the following automated email marketing flows:

* 2-part email cart recovery sequence with 44% and 39% open rates respectively, 16% and 10% click rates, and 8.2% and 2.8% orders placed. This translated to potentially lost revenue that was recovered (and continues to do so on an automated basis).

* 4-part customer welcome email sequence, spaced 3-4 days apart. Each email provided assurances to the customer that their product was on the way, and also educated them on what to expect when the product arrives. It also provided answers to the most frequently asked questions, so that customer support no longer had to deal with answering the same questions over and over.

*3-part newsletter subscriber sequence that welcomes the subscriber and provides them with a 10% off discount code, nurtures and engages them until they are ready to buy. The sequence has provided a steady flow of revenue for the client that would have otherwise been lost, and segments their paid campaigns very well, adding more revenue per dollar spent.

Our team also delivers 4-8 monthly emails to subscribers and previous buyers, with the intent of nurturing and getting them to purchase more product.

Our client also receives valuable customer feedback from the email campaigns that allow them to develop more products with features that their customers most commonly request. This results in increasing their average order value and keeping their customers happy.