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After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
The principal project was a website redesign. The old website was over 10 years old, and built on Drupal; the team wanted to switch to a hybrid of Wordpress for content and Salesforce Commerce Cloud for the eCommerce, and they wanted to improve their SEO, which had taken a hit over the last few years as other competitors aggressively entered their market and their online space.
As a secondary project, the team wanted to increase memberships via not only SEO but other channels (PPC, paid social, email marketing).
My first step was a major content audit -- using tools (Screaming Frog, URL Profiler, Google Analytics & Search Console), I made a comprehensive analysis of the website and ultimately organized the content using the RICK method: Remove, Improve, Consolidate, Keep As-Is.
From this I created a suggested sitemap and proceeded to process the some 1000+ pages down to a manageable number (about 200). The pages were created as to Google best practices for optimal SEO (using MarketMuse as a guide for on-page construction).
I helped project manage the very difficult task of rebuilding the site, including branding efforts, and integration with the eCommerce platform.
After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
SEO,Content Marketing,Copywriting,CMO
Nonprofit & Government
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Revamping their entire online brand identity and reaching an entirely new audience on social media.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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