After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:

  • heart disease bracelet
  • medical id card
  • large medical id bracelet


Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.


The Challenge

The principal project was a website redesign. The old website was over 10 years old, and built on Drupal; the team wanted to switch to a hybrid of Wordpress for content and Salesforce Commerce Cloud for the eCommerce, and they wanted to improve their SEO, which had taken a hit over the last few years as other competitors aggressively entered their market and their online space.


As a secondary project, the team wanted to increase memberships via not only SEO but other channels (PPC, paid social, email marketing).

The Process

My first step was a major content audit -- using tools (Screaming Frog, URL Profiler, Google Analytics & Search Console), I made a comprehensive analysis of the website and ultimately organized the content using the RICK method: Remove, Improve, Consolidate, Keep As-Is.


From this I created a suggested sitemap and proceeded to process the some 1000+ pages down to a manageable number (about 200). The pages were created as to Google best practices for optimal SEO (using MarketMuse as a guide for on-page construction).


I helped project manage the very difficult task of rebuilding the site, including branding efforts, and integration with the eCommerce platform.

The Solution

After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:

  • heart disease bracelet
  • medical id card
  • large medical id bracelet


Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.


Skills Used

SEO,Content Marketing,Copywriting,CMO

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

CPO

Niagara National Golf Course

Under new management Niagara National wanted to get the word out about course/clubhouse improvements,  encourage local players to rediscover the course and the improvements that were made as well as attract tourists looking for a weekend excursion in the Niagara region.


PACHAMAMA

PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Safar Publications

1.33

ROAS

Crowd Control Warehouse

Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.