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After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
The principal project was a website redesign. The old website was over 10 years old, and built on Drupal; the team wanted to switch to a hybrid of Wordpress for content and Salesforce Commerce Cloud for the eCommerce, and they wanted to improve their SEO, which had taken a hit over the last few years as other competitors aggressively entered their market and their online space.
As a secondary project, the team wanted to increase memberships via not only SEO but other channels (PPC, paid social, email marketing).
My first step was a major content audit -- using tools (Screaming Frog, URL Profiler, Google Analytics & Search Console), I made a comprehensive analysis of the website and ultimately organized the content using the RICK method: Remove, Improve, Consolidate, Keep As-Is.
From this I created a suggested sitemap and proceeded to process the some 1000+ pages down to a manageable number (about 200). The pages were created as to Google best practices for optimal SEO (using MarketMuse as a guide for on-page construction).
I helped project manage the very difficult task of rebuilding the site, including branding efforts, and integration with the eCommerce platform.
After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
SEO,Content Marketing,Copywriting,CMO
Nonprofit & Government
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Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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