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After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
The principal project was a website redesign. The old website was over 10 years old, and built on Drupal; the team wanted to switch to a hybrid of Wordpress for content and Salesforce Commerce Cloud for the eCommerce, and they wanted to improve their SEO, which had taken a hit over the last few years as other competitors aggressively entered their market and their online space.
As a secondary project, the team wanted to increase memberships via not only SEO but other channels (PPC, paid social, email marketing).
My first step was a major content audit -- using tools (Screaming Frog, URL Profiler, Google Analytics & Search Console), I made a comprehensive analysis of the website and ultimately organized the content using the RICK method: Remove, Improve, Consolidate, Keep As-Is.
From this I created a suggested sitemap and proceeded to process the some 1000+ pages down to a manageable number (about 200). The pages were created as to Google best practices for optimal SEO (using MarketMuse as a guide for on-page construction).
I helped project manage the very difficult task of rebuilding the site, including branding efforts, and integration with the eCommerce platform.
After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:
Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.
SEO,Content Marketing,Copywriting,CMO
Nonprofit & Government
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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