After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:

  • heart disease bracelet
  • medical id card
  • large medical id bracelet


Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.


Dweeso Digital Marketing

Mayple Vetted

agency

The Challenge

The principal project was a website redesign. The old website was over 10 years old, and built on Drupal; the team wanted to switch to a hybrid of Wordpress for content and Salesforce Commerce Cloud for the eCommerce, and they wanted to improve their SEO, which had taken a hit over the last few years as other competitors aggressively entered their market and their online space.


As a secondary project, the team wanted to increase memberships via not only SEO but other channels (PPC, paid social, email marketing).

The Process

My first step was a major content audit -- using tools (Screaming Frog, URL Profiler, Google Analytics & Search Console), I made a comprehensive analysis of the website and ultimately organized the content using the RICK method: Remove, Improve, Consolidate, Keep As-Is.


From this I created a suggested sitemap and proceeded to process the some 1000+ pages down to a manageable number (about 200). The pages were created as to Google best practices for optimal SEO (using MarketMuse as a guide for on-page construction).


I helped project manage the very difficult task of rebuilding the site, including branding efforts, and integration with the eCommerce platform.

The Solution

After about an 8-month process, we were able to launch the new site, which has exceeded expectations for keyword placement, now ranking #1 for such keywords as:

  • heart disease bracelet
  • medical id card
  • large medical id bracelet


Over a 3-month period since launch, the site has seen about a 30% increase in organic traffic.


Skills Used

SEO,Content Marketing,Copywriting,CMO

Industry

Nonprofit & Government

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