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Growing the number of students enrolled in the academy courses. The courses are considered to be very expensive and required a longer conversion funnel.
Created a webinar & content funnel, the approach was to create a funnel that starts with prospects visiting a free webinar and continues with a strategic email and Facebook, campaigns that drove prospects to receive a free consultation call that converted them into paying clients.
Additionally, a lot of effort was invested establishing a community via a Facebook group to support the brand strategy.
50-100 new students each month
Paid Ads,Paid Ads,Email Marketing,Content Marketing
Education
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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