Growing the number of students enrolled in the academy courses. The courses are considered to be very expensive and required a longer conversion funnel.

Created a webinar & content funnel, the approach was to create a funnel that starts with prospects visiting a free webinar and continues with a strategic email and Facebook, campaigns that drove prospects to receive a free consultation call that converted them into paying clients.

Additionally, a lot of effort was invested establishing a community via a Facebook group to support the brand strategy.