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Growing the number of students enrolled in the academy courses. The courses are considered to be very expensive and required a longer conversion funnel.
Created a webinar & content funnel, the approach was to create a funnel that starts with prospects visiting a free webinar and continues with a strategic email and Facebook, campaigns that drove prospects to receive a free consultation call that converted them into paying clients.
Additionally, a lot of effort was invested establishing a community via a Facebook group to support the brand strategy.
50-100 new students each month
Paid Ads,Paid Ads,Email Marketing,Content Marketing
Education
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
