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Growing the number of students enrolled in the academy courses. The courses are considered to be very expensive and required a longer conversion funnel.
Created a webinar & content funnel, the approach was to create a funnel that starts with prospects visiting a free webinar and continues with a strategic email and Facebook, campaigns that drove prospects to receive a free consultation call that converted them into paying clients.
Additionally, a lot of effort was invested establishing a community via a Facebook group to support the brand strategy.
50-100 new students each month
Paid Ads,Paid Ads,Email Marketing,Content Marketing
Education
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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