• 29% Increase in Conversion Rate
  • 19% Increase in Sessions With Transactions
  • 74% Decrease in Cart Abandonment
  • 26% Decrease in Sessions without Cart Addition
  • ESTIMATED ANNUAL IMPACT: +$182,000


Screenshots:

Conversion Rate:

Before: https://i.imgur.com/ThNeAae.png

After: https://i.imgur.com/cmhNOel.png


Transactions:

Before: https://i.imgur.com/OGywOSl.png

After: https://i.imgur.com/14QicTt.png




Ethan L.

Mayple Vetted

expert

The Challenge

MResell is an e-Commerce brand that sells refurbished Apple products.

The products are inspected by authorized Apple technicians to ensure the best quality.

They were founded by a team behind Digital Inn, an Apple premium reseller chain in Sweden.

They're currently servicing 10+ countries and have a 4.7/5 customer satisfaction rate.


  • Conversion rate was approximately 0.3%, however looking at the data, it was less than 1/2 that.
  • They wanted to increase conversion rate
  • They wanted to increase revenue
  • They wanted to decrease drop-offs in the purchasing funnel


The Process

We performed a high impact audit for them identifying their greatest conversion bottlenecks.

We identified why their bottlenecks were impacting conversions.

We made specific recommendations of how to fix the problems.

We continued to do CRO consulting for their team.





Our Attention to Detail

The client had mentioned that they previously worked with other CRO agencies and were doubtful we could have any influence. Although skeptical, they still worked with us. Their small investment returned itself back over 10X

Our Flexibility

The client wanted us to do perform this project as a white label service for Mrsell. Not only were we able to do that, but we created an incredible presentation all branded with their company logos and formatting. No questions asked :)

Our Service

The client had a lot of questions as feedback to the audit. Great questions! We made sure that within 24 hours, they’d have the answers they needed. We don’t keep people waiting on us!


The Solution

  • 29% Increase in Conversion Rate
  • 19% Increase in Sessions With Transactions
  • 74% Decrease in Cart Abandonment
  • 26% Decrease in Sessions without Cart Addition
  • ESTIMATED ANNUAL IMPACT: +$182,000


Screenshots:

Conversion Rate:

Before: https://i.imgur.com/ThNeAae.png

After: https://i.imgur.com/cmhNOel.png


Transactions:

Before: https://i.imgur.com/OGywOSl.png

After: https://i.imgur.com/14QicTt.png




Skills Used

CRO

Industry

Electronics

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