Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.
Awards:
Forrester Groundswell 2012
10 Most Innovative Colleges in the Country
Agile, iterative development with consistent planning, status, and deliverables throughout the strategy definition, website development, and subsequent enhancement phases of the project.
Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.
Awards:
Forrester Groundswell 2012
10 Most Innovative Colleges in the Country
Branding,Web Development,Marketing Strategy,Web Development,Other
Education
Put your e-mail in and we'll arrange a consultation call for you
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.