Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.


Awards:

Forrester Groundswell 2012

10 Most Innovative Colleges in the Country 

The Challenge

  • Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
  • Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.

The Process

Agile, iterative development with consistent planning, status, and deliverables throughout the strategy definition, website development, and subsequent enhancement phases of the project.

The Solution

Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.


Awards:

Forrester Groundswell 2012

10 Most Innovative Colleges in the Country 

Skills Used

Branding,Web Development,Marketing Strategy,Web Development,Other

Industry

Education

Results by the numbers

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