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Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.
Awards:
Forrester Groundswell 2012
10 Most Innovative Colleges in the Country
expert
Agile, iterative development with consistent planning, status, and deliverables throughout the strategy definition, website development, and subsequent enhancement phases of the project.
Milwaukee School of Engineering was looking for ways to transform their admissions experience to be more engaging and connect with a generation that lives on social media. We worked together with the team at 7Summits to develop a rich, web- based application tool that is tightly woven into a community platform for prospective students. The online community creates a space where students, parents, and counselors can share resources and engage in conversation. It also serves as a launch pad to the admissions process. Candidates are able to work through the integrated application system. An online dashboard is available for students to follow their application through the process, review accomplishments, and learn next steps as they progress towards the big decision.
Awards:
Forrester Groundswell 2012
10 Most Innovative Colleges in the Country
Branding,Web Development,Marketing Strategy,Web Development,Other
Education
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
