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Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
This engagement was a launch of a new cybersecurity WS API and WordPress plugin to firewall off bots/botnets from hitting high-risk websites in FINTECH and other industries such as Healthcare and Government.
Most notably, the products offered we're not in any way targeted to the appropriate user segments or B2B sectors.
The existing website was not being indexed by Google.
The client had no Inbound Marketing system or processes in place.
The client had no email automation.
The client had no lead capture mechanics on the website.
The client had no content creation or syndication in place.
The client website had no SEO monitoring, metrics, reporting, or optimization processes in place.
The client had no sales automation or CRM.
I took the approach of implementing a full end-to-end Inbound Marketing system in place including:
Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Web Development,Web Development
Technology
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Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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