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Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
This engagement was a launch of a new cybersecurity WS API and WordPress plugin to firewall off bots/botnets from hitting high-risk websites in FINTECH and other industries such as Healthcare and Government.
Most notably, the products offered we're not in any way targeted to the appropriate user segments or B2B sectors.
The existing website was not being indexed by Google.
The client had no Inbound Marketing system or processes in place.
The client had no email automation.
The client had no lead capture mechanics on the website.
The client had no content creation or syndication in place.
The client website had no SEO monitoring, metrics, reporting, or optimization processes in place.
The client had no sales automation or CRM.
I took the approach of implementing a full end-to-end Inbound Marketing system in place including:
Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Web Development,Web Development
Technology
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Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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