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Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
This engagement was a launch of a new cybersecurity WS API and WordPress plugin to firewall off bots/botnets from hitting high-risk websites in FINTECH and other industries such as Healthcare and Government.
Most notably, the products offered we're not in any way targeted to the appropriate user segments or B2B sectors.
The existing website was not being indexed by Google.
The client had no Inbound Marketing system or processes in place.
The client had no email automation.
The client had no lead capture mechanics on the website.
The client had no content creation or syndication in place.
The client website had no SEO monitoring, metrics, reporting, or optimization processes in place.
The client had no sales automation or CRM.
I took the approach of implementing a full end-to-end Inbound Marketing system in place including:
Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Web Development,Web Development
Technology
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.
They needed help with a variety of items, including CRO, SEO, web development, and AB testing.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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