Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.


The Challenge

This engagement was a launch of a new cybersecurity WS API and WordPress plugin to firewall off bots/botnets from hitting high-risk websites in FINTECH and other industries such as Healthcare and Government.

Most notably, the products offered we're not in any way targeted to the appropriate user segments or B2B sectors.

The existing website was not being indexed by Google.

The client had no Inbound Marketing system or processes in place.

The client had no email automation.

The client had no lead capture mechanics on the website.

The client had no content creation or syndication in place.

The client website had no SEO monitoring, metrics, reporting, or optimization processes in place.

The client had no sales automation or CRM.

The Process

I took the approach of implementing a full end-to-end Inbound Marketing system in place including:

  • Appropriate site design
  • SEO with continuous monitoring and optimization
  • On-page SEO funnel setup and build out for target segments
  • SEO and SEM Landing Page development
  • CRM setup and configuration with segmentation
  • Email automation setup and content creation
  • Content creation for web copy, emails, blogs, 3rd party outlet articles, and PRs (as well as an editorial calendar)
  • Market research, analysis for target segments, and documentation
  • Social media coordination with an editorial calendar

The Solution

Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.

Skills Used

SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Web Development,Web Development



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