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Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
This engagement was a launch of a new cybersecurity WS API and WordPress plugin to firewall off bots/botnets from hitting high-risk websites in FINTECH and other industries such as Healthcare and Government.
Most notably, the products offered we're not in any way targeted to the appropriate user segments or B2B sectors.
The existing website was not being indexed by Google.
The client had no Inbound Marketing system or processes in place.
The client had no email automation.
The client had no lead capture mechanics on the website.
The client had no content creation or syndication in place.
The client website had no SEO monitoring, metrics, reporting, or optimization processes in place.
The client had no sales automation or CRM.
I took the approach of implementing a full end-to-end Inbound Marketing system in place including:
Once we established an end-to-end Inbound system with all trappings, the product began to move weekly resulting in attracting the attention of an acquirer. The company was sold within 1.5 years of marketing initiation.
SEO,Paid Ads,Paid Ads,Paid Ads,Social Media Management,Web Development,Web Development
Technology
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