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We were extremely successful with lead generation and funnel development. Utilizing pain points to deliver content that people wanted allowing us to put them in a funnel that nurtured them and eventually got them on a call with an MFC representative.
My Financial Coach was seeking a marketing partner to build out their D2C and B2B products simultaneously.
Whitelabeled Media did extensive research on what pain point businesses and consumers have when it comes to financial planning. We then utilized this messaging to craft unique messaging across Google and Facebook ads. This required us to work closely with the MFC team to build content around our pain points.
We were extremely successful with lead generation and funnel development. Utilizing pain points to deliver content that people wanted allowing us to put them in a funnel that nurtured them and eventually got them on a call with an MFC representative.
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In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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