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I started working on this client's ad account who is in the skincare niche as they were struggling to scale while keeping a ROAS above 1.8X.
One of the main challenges faced was to get ads approved due to the nature of the products and with Facebook's ad policies around skincare products being very tight, it required me to be extremely careful with the type of ad creatives I was using and the language in the ad copy I would use.
After only 90-days, I managed to scale their Facebook Ads to a 3X consistent month-to-month ROAS, and while doing so I also managed to decrease the number of ad disapprovals they were experiencing.
I worked on this project as a Media Buyer.
Skills used:
Paid Ads,Paid Ads
Beauty
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.
This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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