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I started working on this client's ad account who is in the skincare niche as they were struggling to scale while keeping a ROAS above 1.8X.
One of the main challenges faced was to get ads approved due to the nature of the products and with Facebook's ad policies around skincare products being very tight, it required me to be extremely careful with the type of ad creatives I was using and the language in the ad copy I would use.
After only 90-days, I managed to scale their Facebook Ads to a 3X consistent month-to-month ROAS, and while doing so I also managed to decrease the number of ad disapprovals they were experiencing.
I worked on this project as a Media Buyer.
Skills used:
Paid Ads,Paid Ads
Beauty
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Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
Limited ressources, getting creatives for ads, working with a poor web agency
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