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I started working on this client's ad account who is in the skincare niche as they were struggling to scale while keeping a ROAS above 1.8X.
One of the main challenges faced was to get ads approved due to the nature of the products and with Facebook's ad policies around skincare products being very tight, it required me to be extremely careful with the type of ad creatives I was using and the language in the ad copy I would use.
After only 90-days, I managed to scale their Facebook Ads to a 3X consistent month-to-month ROAS, and while doing so I also managed to decrease the number of ad disapprovals they were experiencing.
I worked on this project as a Media Buyer.
Skills used:
Paid Ads,Paid Ads
Beauty
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
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