
For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
This brand serves real estate property managers, home builders, brokerages, and agents who want to add home listings to their website with search, SEO, ads, and a mobile CRM.
The challenge here is really 3-fold:
For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
SEO,Paid Ads,Paid Ads,Paid Ads,CRO
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

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