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For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
This brand serves real estate property managers, home builders, brokerages, and agents who want to add home listings to their website with search, SEO, ads, and a mobile CRM.
The challenge here is really 3-fold:
For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
SEO,Paid Ads,Paid Ads,Paid Ads,CRO
Technology
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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