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For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
This brand serves real estate property managers, home builders, brokerages, and agents who want to add home listings to their website with search, SEO, ads, and a mobile CRM.
The challenge here is really 3-fold:
For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
SEO,Paid Ads,Paid Ads,Paid Ads,CRO
Technology
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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