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For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
This brand serves real estate property managers, home builders, brokerages, and agents who want to add home listings to their website with search, SEO, ads, and a mobile CRM.
The challenge here is really 3-fold:
For this tech/SaaS/mobile app brand, we are already showing big results with the small market targeted inside the larger real estate marketing and tech segment.
A big success indicator here is that over 70% of sales come from Organic Search results using on-page and product SEO in a strategy that's targeting users wanting an affordable way to get real estate listings onto their site and a way to manage those thru a simple mobile app.
The strategy is focused on SEO around the web platforms they use now and other solutions that most in the market have become frustrated with and thus are looking to move.
Our emphasis is on longtail keywords only that mesh with the above strategy. This has led to an increase of over 500% in month-to-month sales and checkouts on the website.
SEO,Paid Ads,Paid Ads,Paid Ads,CRO
Technology
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Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
During our initial analysis of the company we identified the following challenges:
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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