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This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.