Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.

They wanted to generate more sales with their new website