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More Case Study

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Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

0.4

CPL

NHL Live

We were selling a streaming service for a sports league. The goal was to leverage the iOS and Google Play App stores to generate large volumes of customers at the start of the new season. 

Sift Dessert Bar

Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.

0.25

CPO

BeYouChair

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.